Why is Snapchat so Valuable; Turning Down Billion Dollar Offers?

Snapchat is a mobile app that allows users to send their friends photos and videos that can only be viewed for a short period of time. Simple idea right? This simple idea is worth billions; Snapchat has been offered tree billion by facebook and four billion by Google. Both offers were declined. So how much is Snapchat really worth? It is hard to put a finger on the exact number but here is what we do know: Snapchat’s value will only increase in the time to come. Does Snapchat think they can profit more than four billion dollars from the app? Advertisements. Right now Snapchat appeals to a demographic of older kids and young adults, but it is being used by more and more people just because its simple effectiveness. So advertisements on the app will rake in money for the company. Ads will show up for a few seconds before every few snaps. The ads may cause some people to say that they are going to stop using Snapchat, but most will be more than happy to look at the ad for a few seconds because they know that they will get to see the snap. It is just like YouTube. Ads before videos are annoying but everyone is willing to wait through the fifteen or three second ads so they can see the content hidden behind them. If I were Google I would drop whatever amount of money they want for Snapchat. Snapchat will only get bigger, and if it integrated into Google Plus, Google plus would explode.

Should YouTube Create a Rival To Twitter’s Vine

Twitter created vine as a way to share short (six second) videos with your friends. Eventually it grew and nearly  beat out Facebook’s Instagram. But now it seems like vine has been on a decline ever since Instagram came out with video sharing with longer videos (fifteen seconds). I believe that it is time for Google to get their hand into the bowl. YouTube has an enormous amount of traffic each and every day; as does the mobile app. So what if Google was to create a mobile app to rival Vine. Where you can share short videos with the web and have the videos in your subscribers feed. Instead of having captions it would be just like the YouTube we know now with a title and a description. Plus having the ability to search for clips instead of just browsing for them through a vague compilation. The videos would be a minute or less; longer than Instagram and Vine but still shorter than the time consuming six minute videos on the main site. Have you ever found yourself watching one short clip after another on YouTube and before you know it thirty minutes have passed. That is what people would do with this app; entertain themselves. It would be the top app on the app or Google play store.  All of these features would add up to an app that could put Instagram and Vine on the sidelines. Integrating the app with Google plus would make it even better. Creating this app would be an incredibly worthwhile endeavor for Google. Thousands… No.. Millions would visit this app daily to share with the world. Everybody would benefit; Google, users, and companies that want to advertise. What company wouldn’t want their ad on an app like this. Users could make money as well by integrating adsense. the possibilities are endless.

How to Use Instagram to its Full Potential

Lots of people use Instagram. Some do it right some are just plain lost. There is no right or wrong way to use Instagram, but there are mistakes that cause people to miss out on some of the benefits of using it. There are multiple reasons people post on Instagram: there are those who post simply to have fun, there are some who post to share with friends, then there are those who post to promote themselves, their work or their business.

Posts
Posting is the most basic part of using any social media platform. There are a few ways you can make sure your posts do what you want them to do. If you are in it for fun or to share with friends, post and your done. If you are trying to promote something then here are some tips to make sure you get the most out of every post.
First you need to have a good quality picture. It also needs to be something that will catch your followers attention. Make sure the picture you choose has something to do with what you are trying to promote. That is pretty obvious.
Your caption needs to link your image to what you are promoting. It will also help you get traffic from Instagram to your post to your website, or business. To create a good caption, write a sentence that tells a story about where the image is from or what the image is. Your also going to want to add hashtags, and tag any other accounts related to the image.
A good way to loose a following is to post more than three times a day. If you drown your followers feed they will eventually get bored and make the green button blue again. So stick to keeping posts more than two hours apart and no more than four posts a day.

Hashtags
Hashtags are the best way to get followers and people to see your posts and eventually you or your business. The best way I have found to use hashtags to gain a following is to find a hashtag related to your post that has around fifteen thousand posts on it and start posting to that hashtag every other day. This will mean you pretty much dominate the hashtag. This helps you get followers because people who are interested in that hashtag will search it, when they search it they find your post, when they find your post they find you, and since your posts are related to something they are interested they will follow you. Once they follow you they will see all of your posts and become interested in you or your business and want to find out more that is where your profile comes in.

Profile
Your profile is what people see and what links your Instagram posts to your website. You need to have your profile picture something that will catch peoples eye. Pictures of you, something related to your posts or a logo work well.
How do you link to your website? With your bio. Your bio should contain a description of you or your business, and a link to your website. Having a link in your bio is the only way you can link your profile to a website.
When it comes to weather or not you should make your profile private or public, make it public nobody likes it when you don’t know what an account is posting about before they follow them.
Another way you can gain followers is to follow people that have similar posts as you or businesses that are related to yours. And when  people follow you follow them back if they have interests similar to you or your business they are the ones that can turn into friends or customers.