Social Media profiles, weather they be for business or for personal use are an amazing way to express and promote yourself. Different social media platforms have different uses and audiences that use them. Some are used primarily for personal expression and communicating with friends while others promote yourself or your business in a professional way. No matter what social media platform you are using, you are going to want to gain a following. Depending on what kind of profile you are trying to promote on social media there are different reasons why you would want to do so. When it comes to actually gaining the following it doesn’t matter type of profile you have, the process will be the same. It is so simple and only requires time effort and an internet connection.
Why Gain a Following?
Gaining followers for a business social media profile is an amazing way to get a business’s products or services under the eyes of potential clients or customers. The followers the business’s profile gains are obviously going to have an interest in the business or the business products. So when the business posts to social media, the post is going to be seen by people who are interested, which will have a higher percentage potential customers turn into customers than any other free marketing strategy.
Gaining followers for a personal social media profile is purely for entertainment purposes, although gaining enough followers for a personal social media profile could earn a small income, most personal profiles are for entertainment purposes only. The followers gained on a personal account will get the owner of the account more interaction. Whether this interaction is in the form of favorites on Twitter, Likes on Intstagram or facebook or some other form of appreciation, the owner will receive more of it.
How to Gain a Following
The easiest way to gain followers is through payment. You can pay for followers for your account by paying someone a certain amount of money depending on how many followers you want to gain. Although this method is fool proof and guaranteed to increase your number of followers, the followers are not real accounts and will not increase interaction or business. In reality they are just for show. The plus to looking like you have a large following is that people who view your profile will see that you have a large following and think that you must be posting quality material to have that large following. This could result in the person following the profile.
Another way you can pay for followers is to pay for a shout-out from a well known account. Some well known accounts with a large following will accept payment to share your profile with their following. When their followers see that they are “interested” in your profile they will view it and may follow you. This method is not guaranteed but will probably give you some followers. You must be strategic when choosing an account to give you a shout-out. If you are trying to advertise your business you should choose an account with who have a following of people who would be interested in what the your business can offer. If you are choosing for a personal account you must do the same but instead of offering a product you offer your perspectives or other material that you post.
The cheaper and more time consuming process of gaining followers is interaction. Interaction requires the owner to go through posts related to their profile and either like/favorite the post or comment on the post. This can prove to take a large amount of time and effort that most people do not want to put into gaining social media followers. Those people who don’t want to put in the effort end up paying for followers. For those who want to put in the time, the process is very simple. Just find posts with material that is related to your profile and either favorite/like the post, or comment something positive on the post. Ether of these actions will gain the persons attention and most of the time they will view your profile to see what you have to offer. If they like what they see they might follow you. Again this process takes a long time because you must interact with each post individually and not all of the people will follow back. This will lead to it taking longer for you to gain your desired amount of followers.
Why Create A Google Plus Profile for Your Business?
When you are attempting to increase your business’ presence online, a Google Plus profile is a necessity. Ranking in Google search is an extremely valuable asset to any business and should be a top priority. Although Google Plus is not the most popular social media platform it is definitely one of the most powerful when it comes to ranking in search. When you compare the ability for social media posts to rank in search, you will see that Google Plus is the most powerful. Twitter is second most powerful. When your business has a Google Plus profile, your posts that contain keywords related to your business will rank in search and bring customers to your business. So if you are in charge of a business or in charge of web marketing for a business, you need to create a Google Plus business page. A Google Plus business page will bring more traffic to your business than any other social media platform.
When creating your business’ Google Profile it is important to not put the name of the company as the name that the google profile is under. You will make your business specific page later. You will want to use your own Google account to create the business page. If you do not have a Google account you will need to make one. Once you are logged in to your account, go to Google Plus. It is smart to fill out your profile information before creating the page if you have not already done so. Once you are logged into your Google Plus account you can now begin setting up your business’ page. To do this you will need to click on the drop down menu in the top left corner that says “home”. Then near the bottom above “settings” you will see a button for “Pages” This is where you will create your business page.
When you Create your page you need to make sure that all of the information is filled out. Make sure you leave a good description of what your business is all about. You should also add contact information so that potential customers can reach your company to do business. You also want to make sure that you add a link to your company’s website. If you do not have one, you should at least create an online blog with contact information and other information about your business. You should put a link to this blog once it is created.
A business page on Google Plus will bring customers from Google search to your business. I recommend that every business create a Google Plus page to increase their web presence.
Rabbit recently updated their online video chatting service to create a service that is much more simple to use. The most recent update of the rabbit online video chatting website included some simplifying of controls and the ability to save friends and chat with specific people in the room as well as the whole room. These additions add a few advantages to this version over the previous version of rabbit.
Adding Friends on Rabbit
Pinterest now allows merchant’s products to be displayed on pinterest as pins. Pinterest users can now buy merchant’s items directly from the merchant from their pin. Pinterest users can upload their debit or credit card information to their account as well as their shipping address. This allows users to purchase items displayed as a pin extremely quickly. The addition of buyable pins will be a great marketing tool for companies. This addition will be especially effective for companies who sell products that are attractive to females ages fourteen to twenty nine, because this is the largest demographic that uses pinterest. Their products will be one click away from being purchased by millions of users of pinterest. The buyable pins will be able to be treated just like any other pin on pinterest. Users can pin items to boards and share them with friends. This ability will allow users to create boards called “birthday wishlist” and pin items that they really want. Then their friends can look at the board and see what they could get them for their birthday. I know from speaking with some users that they can be frustrated because they see something on pinterest that they are extremely interested in but can not find the item anywhere. This will make it easier for users to find select items that they see on pinterest, because the item will have the option to be purchased on pinterest. Right now there are not many merchants that are set up with buyable pins on pinterest, but in the near future there will be plenty of merchants that begin to add their items to the pinterest shop. There will be larger brands such as Target or Michael’s that will get their foot in the door for this great marketing tool. For companies to be able to create buyable pins to put on pinterest they must first be own a shopify.com store. Basically all the buyable pin is, is a shortcut to purchasing an item from a company with a shopify online store. So it is just a shortcut to purchase the items you find on pinterest.
The discover page on Snapchat was added a few updates ago. It is a collection of sponsored content from companies. The content ranges from articles to videos and even quizzes. Content is provided by companies such as CNN, People Magazine, ESPN, Food Network and many more. They used to be located on a page labeled ‘Discover’ but have recently made a move many snappers are not happy with. Although the page designated for the discover content is still in its original place, there is a new slide bar that contains all of the discovery content located at the top of the ‘stories’ page. This means that if you want to see the stories of your friends or whoever else you may follow, you have to look underneath the discover content bar. There is also another bar that contains featured stories from events and locations all around the world. These have already been on the stories page; but they would have been mixed in. Now they have a scroll bar at the top below the discover scroll bar. This is a small change that has caused a huge uproar in the snapchat world. Users are very unhappy with the change and want the change to be fixed. Personally, I don’t mind the change because it isn’t that big of a deal to look two rows below to see stories. The real issue is that snapchat is allowing their sponsored content to be put into the users feeds. This could be the first sign that snapchat is going to flood the service with paid advertising. Or, it could be the only move they make. We will never know. If you are wondering why snapchat is placing these ads and sponsored content in the first place, the answer is simple; money. When the discover page was first created it was a way for snapchat to make money off of the companies sponsored there without cluttering users feeds. The companies that are sponsored have paid a lot of money to be sponsored on the page. Snapchat of course is happy to take their money in exchange for an extra page on their app. Now that snapchat has moved the sponsored content into a higher traffic area of their app, they can charge even more for it. It is just like advertising on billboards. The billboard in Times Square is going to have a higher price tag than the billboard out in Montana. Since more eyeballs will look at the stories page than the discover page, snapchat decided to move them their so that they can make more money. Let’s just hope that they don’t get too carried away with advertising. It could get so bad that you will have to watch a five second ad before each snap you open. Don’t worry though because it isn’t that bad yet, but it could come.
Lots of people use Instagram. Some do it right some are just plain lost. There is no right or wrong way to use Instagram, but there are mistakes that cause people to miss out on some of the benefits of using it. There are multiple reasons people post on Instagram: there are those who post simply to have fun, there are some who post to share with friends, then there are those who post to promote themselves, their work or their business.
Posting is the most basic part of using any social media platform. There are a few ways you can make sure your posts do what you want them to do. If you are in it for fun or to share with friends, post and your done. If you are trying to promote something then here are some tips to make sure you get the most out of every post.
First you need to have a good quality picture. It also needs to be something that will catch your followers attention. Make sure the picture you choose has something to do with what you are trying to promote. That is pretty obvious.
Your caption needs to link your image to what you are promoting. It will also help you get traffic from Instagram to your post to your website, or business. To create a good caption, write a sentence that tells a story about where the image is from or what the image is. Your also going to want to add hashtags, and tag any other accounts related to the image.
A good way to loose a following is to post more than three times a day. If you drown your followers feed they will eventually get bored and make the green button blue again. So stick to keeping posts more than two hours apart and no more than four posts a day.
Hashtags are the best way to get followers and people to see your posts and eventually you or your business. The best way I have found to use hashtags to gain a following is to find a hashtag related to your post that has around fifteen thousand posts on it and start posting to that hashtag every other day. This will mean you pretty much dominate the hashtag. This helps you get followers because people who are interested in that hashtag will search it, when they search it they find your post, when they find your post they find you, and since your posts are related to something they are interested they will follow you. Once they follow you they will see all of your posts and become interested in you or your business and want to find out more that is where your profile comes in.
Your profile is what people see and what links your Instagram posts to your website. You need to have your profile picture something that will catch peoples eye. Pictures of you, something related to your posts or a logo work well.
How do you link to your website? With your bio. Your bio should contain a description of you or your business, and a link to your website. Having a link in your bio is the only way you can link your profile to a website.
When it comes to weather or not you should make your profile private or public, make it public nobody likes it when you don’t know what an account is posting about before they follow them.
Another way you can gain followers is to follow people that have similar posts as you or businesses that are related to yours. And when people follow you follow them back if they have interests similar to you or your business they are the ones that can turn into friends or customers.
Using social media is a great way to get customers interested in your product or service. The real trick is figuring out what you are going to do with social media to get customers. I will show you some easy steps that will get you pointed in the right direction.
Which Social Media Platform Should I Use?
Marketing your business is not rocket science and does not require a specific social media platform to work. What is most important is how you use it.
What Should I Include in my Posts?
When posting about your business it is important to keep your audience engaged while still letting them know about your business. Some good ways to do this include: adding fun pictures, telling stories, sharing deals, and of course sharing your product or service. It is important to always keep your goal in mind; if the message of your post is supposed to be to visit the store for the sale tomorrow, make sure you get that point across. The worst thing you can do is post pointless junk that is unrelated to your business. Everything you post needs to be related in some form or fashion to your business. When posting be sure to avoid posting too much at all costs. Overloading your followers feeds will cause them to feel bombarded with information about your business, and more than likely they will start to ignore your posts.
How Can I Get Readers To Visit My Business?
Getting customers to actually come to your business, weather online or in a store, is the whole point in posting on social media. That is why businesses do it. Some of the best ways to get customers from the social media platform to the business is to make them feel like if they do not do it soon they will miss out. Phrases like. “sale this weekend only!” or “get it while it lasts!” will create a sense of urgency in your following and they will be more likely to visit your business.
Social media is a goldmine for businesses looking for business. Don’t get left out.
Personally I thought that Instagram videos would not be able to compete with Vine. I could not be more wrong. Instagram’s videos are longer and you can delete segments. After more than a month of using the new service I have not looked at my vine account, so I would say that it is better, for me at least. Weather or not you prefer short or shorter videos that is up to you. We will see how vine and instagram evolve and change. Vine has improve their android app. Now that I am looking at the app after all these weeks, it is really starting to look like the instagram app. But Instagram has one thing that vine seems to be having trouble with. It is the fact that on instagram I have actually met people and communicated with them, on vine the only vines I see are by people I already know. So only time will tell what new changes these two video sharing apps will go through.