Real Estate SEO – Benefits of Hiring a Professional Content Writer

Real Estate SEO - Benefits of Hiring a Professional Content Writer If you want a reliable front page ranking in google search it is incredibly important that your website contains a resource page. This page should contain as much content as possible, and never stop growing if you want to rank first page on google. There are two routes you can take when creating this collection of content. One route is to write all of the content on your own. This is obviously the cheaper route. Cheaper isn’t always better when it comes to content creation. Most real estate agencies that attempt to create their own resource fail to make it front page for two reasons. One, they lack the time to create a great resource that is updated every day. Or two, they simply do not know the formatting techniques required to rank for competitive keywords. The other more expensive route is to hire a content writer. Below you will find a list of pros and cons of hiring a professional content writer for your real estate website.

Real Estate SEO – Drawback of Hiring a Professional Content Writer

There is only really one real drawback to hiring a professional content creator to create a resource for your real estate website. The one disadvantage is the cost. On average it costs around $1,000 a month to hire a writer to write for your website. Sometimes it can be cheaper, sometimes it can be more expensive. It all depends on the keyword competition and the amount of writing it is going to take to get your website ranking first page in Google search. In order to rank for competitive keywords such as “Charlotte Real Estate” the resource is going to have to be much heftier than a resource that ranks for “Hickory, NC Real Estate”. For more information about pricing for our real estate SEO content writer, email us at

Along with this drawback there is another drawback that seems like it could have an effect on your business. Some businesses believe that if they hire a content writer, the writer won’t be able to write content with the same level of knowledge as someone in the profession being written about. In reality though, professional writers do extensive research on topics before they are trusted to write for clients. They also specialize on specific professions. Our writers here at OTLSM specialize in content creation for the real estate business. Other firms may specialize in law or dentistry. Our content writers can produce quality content that is as if the realtor is writing it themselves. If they are lacking for information they may ask their clients a few questions about their specific business before getting to work.

Real Estate SEO – Benefits of Hiring a Professional Content Writer

There are numerous benefits to real estate businesses that hire a content writer to create a quality resource for their website. The benefits include, a higher ranking in Google search that will not be demoted, more web traffic, and more revenue. All of these stem from the knowledge and skill of a professional content writer that will handle the entire process of creating the resource.

A higher ranking in Google search is achieved by having high quality content continuously being published on your business’ website. When Google crawls your website and finds that your resource is being updated with more quality content every day, your website will gain authority with Google.  Another source of authority for your website will be the links from other websites who find your resource to be beneficial for their clients/ visitors. More authority means higher rankings.

Ranking on page one of google for a competitive keyword will bring large numbers of potential clients to your website. Being ranked on page two in Google search is practically worthless when it comes to getting business. The only option for your website to be profitable is to rank on page one. Whether you achieve this by creating your own resource or by hiring a professional content writer, it is vital to increasing revenue for your business.

If you need any assistance with creating a resource, or would like one of our professional real estate SEO writers to create one for you, email us at for more information. Don’t hesitate to ask any general questions about organic SEO. We will be happy to assist you.


2 thoughts on “Real Estate SEO – Benefits of Hiring a Professional Content Writer”

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