Columbia SEO
Work with the best SEO agency in Columbia, SC
Get more traffic and leads and less excuses.
SEO that works
What makes websites rank higher in search?
Search engine algorithms utilize three primary metrics to determine which websites rank higher than others. Our Columbia SEO agency has developed a proprietary framework that improves our clients’ websites in these three important areas:
The Structure
Our strategy starts with refining the page structure of your website as well as backend optimization practices.
The Content
Experienced technical writers will keep your website stocked with fresh and optimized content.
The Authority
Our team will boost your website's authority resulting in a higher search engine ranking.
Why OTLSM?
We work harder for you
Every digital marketing agency offers some form of SEO in Columbia, SC, however, few deliver desirable results. When you work with OTLSM, there are no contracts. We are going to work hard to earn your business each and every month. Our drive to be the best is second to none.
Proven SEO process
Our Columbia SEO techniques have proven themselves time and time again across various industries. We have a process that works and we know exactly what needs to be done to ensure your SEO success.
Fast results
Search engine optimization takes time, there is no way around that. We will work tirelessly to ensure that you see improvement in rankings and an increase in high conversion traffic within 3 months.
Clear communication
It is important to us that our clients have an understanding of what we are doing and the results that our work is driving. We provide every client with detailed monthly reports to ensure that they are in the loop and know exactly what is being done.
300% increase in visitors from organic search for a Columbia, SC cupcake caterer
Taylored Cupcakes hired our Columbia, SC SEO agency to rebuild their website and acquire relevant, local, white-hat backlinks. In just over two months we were able to triple their visitors from organic search.
90% increase in leads acquired from organic search
TurfMow hired our SEO agency in Columbia, SC to help increase organic traffic from search engines. Our work helped them rank higher for lawn care keywords and nearly doubled their leads from organic search year over year.
Jacob Kehler
SEO Expert in Columbia, SC
My name is Jacob Kehler, I have been helping businesses in Columbia with search engine optimization since 2016. In my time working with businesses across various industries I have built an understanding of what works and what doesn’t. I look forward to helping your business succeed in Google search.
If you want your website to rank number one in Google search, contact me by emailing jacob@otlsm.com.
Why Organic Search Engine Optimization?
Search engine optimization has many benefits. When you hire an SEO expert, you will see an increase in visitors from organic search due to ranking higher in Google’s search engine results pages. This means that more customers will find your business and will be more likely to purchase your product or service. Data from some of our clients show that Google drives more customers to their business than any other form of marketing, digital or traditional. If you are a business in Columbia that is not ranking front page on Google for industry keywords, you are missing out on a lot of potential business.
Below is a screenshot of the Google search console from one of our clients that shows just how much website traffic you can gain by using SEO in Columbia, SC. We started working with this client in Mid November. As you can see we were able to more than double both clicks and impressions with an average click through rate (CTR) of over 3%.
Here are some of the additional benefits of implementing SEO in your business’ digital marketing strategy:
Get more leads from organic search
SEO will help you get more leads from Google Search. As you begin to rank for target keywords, your visitors from organic search will increase. These visitors are actively searching for your product or service which means that the conversion rate will be higher than traffic from social media or email marketing. If you do not rank front page you will miss out on these leads.
Outrank your competition
If you are not ranking competitively for industry keywords you are missing out on hundreds if not thousands of potential customer leads. Businesses that utilize SEO in Columbia, SC are exposed to more new customers than those who do not. If your competitors are ranking higher than you on Google, they are probably getting more customers.
Enjoy long term results
Unlike paid search campaigns, organic search engine optimization strategies provide long term results for businesses. Once optimized your website will become a force to be reckoned with in your industry. The return on investment from SEO grows as time goes by.
Guide To Search Engine Optimization in Columbia, SC
Columbia, South Carolina is a very competitive market. Every business is looking for a way to get a leg up on the competitors in their respective industries. Our digital marketing agency provides a way for professional businesses to rank higher than their competitors in Google search and increase the number of visitors acquired from organic search. This guide to SEO in Columbia, South Carolina will answer some common questions asked about our organic SEO process here at OTLSM.
If you want to rank higher in Google search, contact us today.
What is Organic Search Engine Optimization?
In the world of digital marketing there is a subcategory known as search marketing. Under the umbrella of search marketing there are two different routes you can go. One route is paid search marketing and the other is organic search engine optimization.
Organic search engine optimization is a process that optimizes a business’ website to rank in Google search. Having an optimized website allows a business to rank higher than their competitors for strategic keywords that customers or clients are searching online.
Can I Rank Number One in Google Search?
If you want your business in Columbia, SC to rank number one in Google contact us today!
How to Rank Front Page on Google Search in Columbia, SC
Search engine optimization uses a variety of techniques to increase a business’ authority on a given topic. As the authority of the website increases, so does their ranking for industry keywords. Google’s search algorithm wants to rank websites based on how well they are able to provide searchers with what they are looking for. There are a number of different variables that the algorithm takes into consideration when determining which web pages to rank on the front page of a search result. Search engine optimization allows a business’ website to check all the boxes so that it ranks higher in Google search. We have teamed up with Columbia SEO Company to provide clients with the best SEO in Columbia, SC.
Here are the steps that our team takes to ensure that your business achieves a higher ranking in Google search for competitive keywords.
Step 1: Search Engine Optimized Content Creation and Copyrighting
The first step in the SEO process is creating content on the website that will rank front page for strategic long tail and short tail keywords. Without content on the website it will not rank. Google’s search algorithm will not rank a website if it is not updated with new content on a regular basis. The algorithm looks for credible websites when ranking results. When a website is not updated regularly, it is not credible in the eyes of Google.
Our team has over five years of experience creating optimized content for businesses in various industries. Our writers will create pages on your website on an ongoing basis that will help your business rank for different competitive keywords.
Step 2: Backend Meta Title and Meta Description Optimization
Once we have established a consistent stream of optimized unique content to a businesses website we will begin the backend work. This includes making sure all meta titles and meta descriptions on the website have been updated.
Step 3: Off-site Content Strategy
Credibility is one of the driving forces when Google’s algorithm is sorting out search results. Websites and businesses with more credibility will rank higher than those with less credibility.
The best way to build credibility for your business is through the creation of quality off site content and referrals. Here at OTLSM we have been building a network of off site content sources since 2016. These sources will help your business gain credibility and rank higher in Google search results pages.
Paid Search Marketing vs. Organic SEO – Which is Better?
In the world of search engine marketing there are two different directions businesses can go. The first and most straightforward direction is paid search. Both methods have different pros and cons. Below we will explain some of the differences between paid search marketing and organic search engine optimization as well as the advantages of both strategies.
Pros and Cons of Paid Search Marketing in Columbia, SC
Paid Search Marketing is a great way to drive targeted traffic to your business’ website. Just like in traditional SEO, Paid Search allows your business to appear in search rankings for desired keywords. For example, if you want to rank for the keyword “Columbia SC Dentist” you would put in a bid and depending on the competition for the keyword, an advertisement would appear in Google’s search engine results page whenever someone searched that keyword.
One of the biggest reasons that Paid Search Marketing is so popular is that once you put in your bid you will see instant results. As soon as you start your campaign your ad will begin to display in search results and ideally you will start to see spikes in the numbers of users visiting your business’ website.
Although you do receive instant rankings for target keywords when implementing a paid search campaign, every potential customer that clicks on your ad costs you. When you stop paying the rankings go away. This is why more and more businesses are moving toward organic SEO as their go to search marketing strategy.
Pros and Cons of Organic Search Engine Optimization in Columbia, SC
Organic search engine optimization actually makes a business’ website more powerful and more credible in the eyes of Google’s search algorithm. The process essentially increases your website’s credibility so that when the algorithm ranks search results, it places yours ahead of your competition. The pros of search engine optimization include an organic ranking, increased number of targeted keywords, and longevity of results.
Search engine optimization makes your website appear organically in search. This means that there is no ad icon next to your result. Some customers skip right over any search results that have the ad icon. In a customer’s eyes, organic results are more trustworthy and credible.
Another advantage of organic SEO is the number of keywords targeted. The more effort you put into the optimization of your business’ website, the more authority it will gain with Google’s algorithm. With greater authority your website will begin to rank for keywords you aren’t even specifically targeting. For example, if you are targeting the keyword “Columbia SC Orthodontist” you may begin inadvertently begin ranking front page for keywords such as “Invisalign provide Columbia SC” or “Columbia SC Overbite Correction.” This is just an example but the same principle applies to any industry. You will begin getting visitors from queries you never would have guessed.
One of the biggest advantages of implementing SEO in your digital marketing strategy is the longevity of results. In a paid search campaign as soon as your budget runs out, results go away. Your results will be removed from the front page of Google and you will have no traffic. When you implement an organic SEO strategy, the progress your website makes will last forever. For example, if you are ranking on page two for the keyword “Columbia SC lawn care service”, then you use organic SEO to move up to the first page of Google, then you stop paying for SEO… you will continue to enjoy the benefits of ranking on the front page forever. Unless either competitors outrank you, or Google updates their algorithm (which happens about every year).
The biggest downside to organic search engine optimization in Columbia, South Carolina is the amount of time it takes to see results. When using a PPC campaign, you will see an increase in visitors as soon as you pay. With search engine optimization it can take up to four months to see a serious increase in traffic. Typically Google’s algorithm takes around two months to consider changes in a business’ website and update its results pages for certain keywords. If you want to rank on page one of Google, depending on what your current situation is, it could take up to a year to reach that goal. Even if you are not ranking on the front page of Google, moving up a couple of spots will result in an increase in visitors. So as your ranking slowly improves, the number of customers that visit your website will increase.
Businesses That Can Benefit From SEO in Columbia, SC
If you want your business to rank higher in Google Search, contact us today.
Ophthalmologist SEO Expert in Columbia, SC
SEO is a valuable tool used by Ophthalmologists around the country. When a potential new patient is researching Ophthalmologists in Columbia, SC, they typically begin their search on Google. If your Ophthalmology practice ranks front page on Google Search, you are likely to receive new patients. In our experience an ophthalmology practice can double their daily visitors from organic search in as little as three months.
If you are looking for an Ophthalmologist SEO expert in the Columbia, SC area, please contact us today by emailing jacob@otlsm.com.
Dentist SEO Expert in Columbia, SC
Dental offices can benefit greatly from Search Engine Optimization. Patient referral data from some of our dental clients shows that dentist SEO generates more patients than any other form of digital or traditional marketing. From our experience, dentists that utilize search engine optimization see a 15% increase in new patients year over year.
When potential patients are looking for a new dentist for themselves and their family, they Google it. They search keywords such as “dentist near me” or “dentist in Columbia sc.” Imagine having your dental practice’s website ranked number one for “Dentist in Columbia, SC.” Ranking number one on Google is an extremely valuable part of a marketing campaign and will result in more new patients contacting your practice. OTLSM offers professional Dentist SEO services that will help your practice rank front page on Google!
If you are looking for a dental SEO expert in the Columbia, SC area, please contact us today by emailing jacob@otlsm.com.
Lawn Care/ Landscaping SEO Expert in Columbia, SC
Landscaping and Lawn Care is one of the most competitive industries in Columbia, SC. For that reason, it is vital that lawn care and landscaping businesses gain any advantage possible. When it comes to marketing lawn care and landscaping SEO is a powerful addition to traditional email and pamphlet marketing strategies. SEO helps landscaping businesses rank higher in Google search engine results pages. Ranking higher makes it easier for new customers to find your lawn care business. From our experience Lawn Care and Landscaping services can gain as many as 10 new customer leads every week from Google Search.
When property owners look for commercial or residential landscaping and lawn care services in Columbia, SC, they Google it. They search keywords like “lawn care Columbia SC” and “lawn service Columbia SC.” Ranking front page on Google for the best lawn care and landscaping keywords in Columbia will attract a constant stream of potential customers to your website. If you are looking for a lawn care and landscaping SEO expert in Columbia, SC, contact OTLSM today. We offer professional Landscaper SEO services in the Columbia area.
Contact us today if you are ready to rank higher in Google search. Email us at jacob@otlsm.com to get started!
We work directly with Columbia SEO Company to provide businesses reliable SEO in Columbia, SC.