Another Valentine’s Day themed filter released in 2016 is the tinder swipe right material filter. This filter is a reference to the popular social media app tinder. This app allows singles to find and communicate with one another. Swiping right refers to the action used to let someone k ow you want to “match” with. The app also allows you to message other users. This year tinder created a sponsored snapchat filter for Valentine’s Day. This is a great marketing technique for tinder because a large majority of snapchat users will also be interested in services offered by tinder. Below you will find an overview of the tinder swipe right material filter.
Snapchat Filters – Tinder Swipe Right Material Snapchat Filter Overview
This filter was specifically released on Valentine’s Day because the idea behind the sponsor’s app is to help singles meet that special someone. The filter consists of a hipster style Cupid with a man bun, ray bans, and a flannel diaper.he is shooting a bow and arrow with the finder logo serving as the arrow head. He is positioned on the left side of a white cloud. The cloud is positioned at the bottom of the filter. The cloud also houses some blue text that reads “swipe right material” this is an allusion to the action of swiping right on the tinder app.
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