Snapchat filters have been used to promote products for some time now. Companies create these snapchat filters to help promote their brand. Typically the products appeal to the younger generations because that is the dominant demographic using snapchat.
The Vans off the wall snapchat filter appeals to people of all ages who are interested in vans. The vans snapchat filter helps the brand stick in the minds of snapchat users. Using snapchat to market is a genius move by any brand that is trying to appeal to younger people. When the filter is used, not only will the sender see the brand, but so will all of the recipients of the snaps. The vans snapchat filter will likely be used by thousands of snapchat users that support vans. The vans snapchat filter reminds me of the damn Daniel snapchat filter that was available at some high schools a few weeks ago. The success of the damn Daniel viral video probably prompted vans to create this snapchat filter. Below you will find a description of the vans off the wall snapchat filter.
Vans Off The Wall Snapchat Filter Overview
The vans off the wall snapchat filter reminds me of a graffiti mural. The theme is kind of street skater style which is the demographic that the brand vans appeal to. The filter consists of a few different components that complete the filter. At the top of the filter there are three white clouds with a hand holding a pencil that appears to be drawing the center cloud. To the left of the hand there is another hand holding a spray paint can that is spraying a white cloud of paint. Inside the cloud of paint is the vans logo with the slogan “off the wall” below it. At the bottom of the filter there are a number of surrealistic characters running around and standing with skateboards.
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