Marvel fans have been excited about the release of the new Deadpool movie for over a year. The trailers were released in early 2015 and the wait has been excruciating. This Friday, the hunger for the new movie will be fed with the release of the movie. To mark the occasion the movie producer has paid snapchat for a sponsored filter to help spread the word about the event. This is a great marketing technique that allows for fans of the movie to spread the word about the release. This filter will be used by fans who plan on going to see the movie. Then when they use the filter and show people their plans, the recipient of the snap is likely to be interested in the movie.
What is The Deadpool Sponsored Snapchat Filter?
The deadpool snapchat filter is a marketing attempt for the release of the Deadpool movie, and a very creative one at that. It uses emojis and bold letters to spell out the title of the movie. The filter consists of a skull emoji, a poop emoji, and a bold letter L. Below these there is a logo for the movie that reads “DEADPOOL” in red text. Below that there is some smaller white text that reads “This Friday”. Lets go over what the emojis mean in the Deadpool snapchat filter. The first emoji is a skull. This represents the word “dead”. Next there is a poop emoji. This stands for the word “poo”. After these emojis is the letter “L” which completes the word. All together it spells out Deadpool. I thought this was very clever myself and before researching this filter I had no idea that this movie was being released this Friday. The marketing worked on me and it will likely influence many others to go to the movies this Friday for the release of the Deadpool movie.
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