It is typical for people to have a strategy to their social media posts. Some people use automators like Buffer to set specific times for their posts. While others philosophy is to just post whenever they make them. It is all personal preference. Another good strategy is interaction. By interacting with other users you can find people with similar interests and ultimately get a bigger following. With a big following a problem you may face is responding to all of the interaction your followers have with you. Don’t let it suck up your time, your time is more valuable than responding to every comment. Another key to getting a good strategy set up is to keep it simple. If you don’t have to think about it, it will be easier to produce quality material. Sometimes you will have a strategy and it will be so simple you don’t even know you follow it. If this is the case you have a good strategy and you should keep it that way. If you struggle to follow your strategy you should simplify it.