When posting on social media it is important to post at the right time and in the right time zone. What are the best times to post things. During typical work hours you will see the most action on social media. Typical work hours are between the hours of noon and six. The reason for this is that when people are at work they need something to connect them with outside of work. Social media provides them with this connection. Another question that I will answer is: what time zone should I use? The answer to this is all in the numbers. Almost half of the nations population is in the eastern time zone. Eighty precent are in the eastern and central. So if you are in the east coast just post between noon and six. If you are on the east coast you should post between three and nine.