All social media connects you with people of a similar interest. How do they do it? Most social media services use hashtags (#) to connect you with people of similar interests. To do this you just have to search a hashtag and see who is posting to it. Twitter started the hashtag era when they started using hashtags to connect people. Ever since then all social media provides hashtags and hashtag search. Accept for Facebook. But today that changed. Today Facebook started using hashtags. will this help Facebook recover? I don’t think so. I have had good experiences using hashtags. On instagram I have met over thirty people that I now talk to very often. So in my opinion hashtags are a good change for facebook but it won’t help them out of the hole they are in.
Hashtags also help you find information on any social media service. If you could not tag a subject into your content there is no way for other people to find it. If people cannot find your content they cannot read it, if they cannot read it your information is just sitting, accomplishing nothing. As soon as you add a hashtag it will be much easier for millions of people to find your work. And use the information you provide to improve their knowledge on the subject that you wrote about.
Lots of companies now use hashtags so that people can share images of their product in photo contests. So basically what is happening is that they are creating a gallery of pictures, most of them being of their product. So if someone sees that hashtag on one of their friends’s pictures they will click the link and find all of that company’s products. So that company just got free advertising by creating a hashtag and hosting a contest on social media this is how social media can be beneficial to any company, big or small, looking to sell more product or service.