There are a few reasons why the social app Vine did so much better than Cinemagram. Some of the reasons are obvious while others are not. One of the major reasons why it was not as good is the fact that it was not visually pleasing. Orange is not a social media color. When I see red it is usually on warning signs and I typically avoid those. Another thing against it is the lack of audio in the videos. I have been reading through some of the recent comments for the app and it looks like they cut the video max length to six seconds in an attempt to imitate Vine. Another thing Vine has going for it is the fact that it is linked to a successful social media site and not some company trying to get recognized in all of the social media chaos. I have also heard that the video quality is not as good as vine but I have been having some quality issues with vine myself. whenever the light changes it takes too long for the camera to adjust. In summary I believe that vine is the better app and that Cinemagram will never be one of the greats. If I had to choose an app that would dominate the short clip area it would have to be vine or a Google version of it. If Google were to do a “Youtube lite” ,where videos were short, it would very popular.