Social media has many different lures for people. Some do it to keep up with friends, some use it to stalk friends. Others use it to try and meet people. One of the most important ways to use it is to promote yourself. At first I used it to share with my friends. But then I was enlightened by someone that I can use social media to meet people with similar interests. This was made easier when Google Plus started communities. Since I fist started I have meet people that kayak and gone to meet them in rivers. I have only just started to use social media as a way to promote websites and people, including myself. It is important not to promote your content more than you share with people or the other way around. Try to keep them equal. Why did you start using social media?