Google purchased Waze, a realtime traffic app from Isreal, earlier this week. Why did they do this? Some say that Google is going to take the technology used in the app to improve google maps. The technology used by Waze uses your cell phones position to calculate the traffic where you are. This technology has the capability to make google maps just a little better. By improving traffic reports and showing them real time on your route. This could also be helpful in calculating arrival times. In all I believe that Google’s purchase of Waze was a wise one. It will improve the overall quality of google maps. But don’t get too excited, you won’t see these improvements for at least three years because thats how long Google plans on keeping Waze as an independent company.